Micro Interaction
Micro-interactions are events which have one main task — a single purpose — and they’re found all over your device and within apps. Their purpose is to delight the user to create a moment that is engaging, welcoming and, dare we say it — human.
The Psychology Behind Micro-interactions
Micro-interactions play a subtle yet powerful role in shaping user experiences. They leverage principles such as feedback and confirmation to enhance user confidence. This makes it easier to navigate through a digital product.
Users don’t need to make an effort to understand its use. You can use important features through these interactions and guide users more effectively.
Why Companies Use Them?
Micro-interactions offer nuanced ways to engage and inform users across various platforms. These small yet impactful elements provide clarity and enhance interaction. Here are main reasons why use them for the company:
🔔 Showcase System Status
👉 Encourage User Engagement
⚙️Facilitate Seamless Interaction
⚠️ Prevent Errors
👌 Communicate Brand Personality
💪 Strengthen Brand Engagement
When to use them ?
In the UX/UI world, although tiny, microinteractions are touted as the powerhouse when it comes with communicating with the user. Below are top seven microinteractions and their impact on user experience:
